Google makes emails more dynamic, interactive with AMP for Gmail

Google is launching accelerated mobile pages (AMP) or dynamic email for Gmail on the Web with mobile support soon to be released.



Google is launching accelerated mobile pages (AMP) or dynamic email for Gmail on the Web with mobile support soon to be released. With dynamic email, users can respond to meetings, complete forms, or simply scroll through image carousels without leaving Gmail.

Remember, last February, Google launched a preview of AMP developers for Gmail.

"With dynamic email, you can act directly from the message, such as confirming your presence at an event, completing a quiz, exploring a catalog, or responding to a comment," Google said in a blog.

With dynamic email, users will see a thread of messages each time they are mentioned in a comment on Google Doc, instead of individual email notifications. This will make it easier for people to respond to comments directly from the message.

According to Google, companies such as Booking.com, Takeoff, Doodle, Ecwid, Freshworks, Nexxt, OYO Rooms, Pinterest and redBus have already started using dynamic email.

Google will allow G Suite customers to enable dynamic e-mail for their business in the management console in the coming days. However, this feature will not be available for people using another email application with Gmail, which will simply see the static version.

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